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Bike Therapy Earns Platinum

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Bike Therapy Earns Platinum Bicycle Retailer Award

Rated one of the Top Eight Stores in North America!

MORGAN HILL, Ca. (August 12, 2021) – Bike Therapy, Morgan Hill’s full-service bike shop and favorite local meeting spot for cyclists of all ages, is proud to announce that they have been granted the 2021 Bicycle Retailer Excellence Award by the National Bicycle Dealers Association (NBDA), one of eight to attain Platinum Level achievement.

Fewer than 200 retailers qualified for the award, and only eight retailers made “Platinum”, earned by achieving 95% or higher on a long list of best retail practices. Bike Therapy is the only bike shop in Santa Clara County on this prestigious award list.

Criteria included a lengthy application survey that quantifies key elements found in the most successful retail operations, including shop layout, staff and management, DEI, marketing, community, and financial analysis. Judges evaluated phone and email communications, website appeal & accuracy, and marketing expertise. Finally, a “secret shopper” came in and analyzed everything from the store entrance and layout to personal interaction and salesmanship of the employee who helped them.

“This award is a real testament to Doug's vision, formulated during more than 30 years of industry experience, working in and out of bike shops all around the country,” said co-owner Jodi Hall. “From the day we opened, he set up Bike Therapy with all the best practices, knowing exactly what it should look like, how it should feel for the customer, why employees would want to work there, and how we can help build a stronger cycling community through the bike shop.”

Award recipients are acknowledged and awarded not only for their excellence in retail but their integrity, inclusiveness, spirit, and commitment to grow ridership. Bike Therapy supports the local community and national cycling advocacy as much as possible, including: 

  • Creating and managing the South County Composite Mountain Bike Team, which has introduced local youths to mountain biking, with weekly training sessions, team building activities and opportunities to help the community for 70 plus middle and high school students in its short existence. 
  • Hosting weekly rides 
  • Helping local schools keep their bicycle fleets in good working order
  • Planning activities for Bike Month 
  • Running Morgan Hill Bike Party rides (in non-Covid times)
  • Advocating for Morgan Hill initiatives
  • Participating in the Bicycle Pedestrian Advocacy Group (BPAG)
  • Working with “Visit Morgan Hill” to promote local tourism 
  • Volunteering on the Morgan Hill Downtown Association 
  • Donating to local charity events

Longtime customer Mark Macsurak said, “Since opening, Bike Therapy has made Morgan Hill a cycling destination – with group rides throughout the year, for beginning and advanced riders, the community just continues to grow.  And the customer service is the absolute best – the entire team not only remembers you and your bikes, also provides such knowledgeable sales and service support, and still takes time to ask about your family!”

Much of the credit for this award goes to Bike Therapy’s stellar group of employees, who worked extremely hard through this past year, bringing their passion to new and old customers alike. “COVID-19 has had a positive impact on getting people exploring outdoors and bike shops have been overwhelmed in the past 18 months. The crew at Bike Therapy has weathered this storm with incredible energy and zeal. I couldn’t be prouder of how they work together to create a positive experience for everyone who connects with us in-store or online,” said Doug Hall, co-owner.


About Bike Therapy: Bike Therapy is a full-service bicycle retail store dedicated to helping people of all ages enjoy the activity of cycling, from finding the right bike and accessories to enjoying the pedaling experience. We aim for a first-class customer experience every time people walk in the store and offer weekly rides and events to bring the community together and help people find other like-minded cyclists. Clinics and kids’ activities support many local groups focused on raising the next generation of riders. Bike Therapy’s website is

About NBDA: The National Bicycle Dealers Association is a non-profit organization promoting the interests of cycling and specialty bicycle retail since 1946.